We recognize that coaches play a vital role in shaping not only football and cheer athletes, but also individuals who can carry valuable life lessons into all areas of their lives. To achieve this, we aim to create an environment where coaches feel valued, respected, and empowered to lead effectively, promoting mutual support and a strong team culture. Coaches are encouraged to provide instruction that enhances both the athlete's skills and understanding of the game, while fostering positive values such as respect, responsibility, and sportsmanship.